SBA's consultants are expert marketers providing advise and assistance in all aspects of marketing.
Marketing is the only function, which creates wealth for the business by concentrating on the interacting between the company and their customers. It is the function driving growth and wealth creation.
SBA's philosophy has four elements:
Analysis
What are you trying to achieve and what do you know about the market place and the potential customers within the market segment? There can be a need for formal primary market research using modern techniques such as perceptual mapping or customer feedback surveys. Secondary desk research can yield valuable information.
Plan
SBA consultants are experts in the marketing planning process and fitting marketing plans into corporate or strategic plans. Plans include setting marketing objectives, then growth strategies, and finally all the tactical plans including pricing and customer service plans. They are fully costed so you can see the cost benefit of all actions recommended.
Action
No point in planning if nothing happens! SBA has expertise in most areas of tactical marketing
Direct marketing, including telemarketing
Internet marketing
Sales force management
Sales force improvements
Advertising – design and placement
Brochure design and production
Publicity
Pricing
Supply chain management
Customer Service systems
Feedback and Evaluation
Did the plan or activity achieve its aims? What can be learnt for the next time? It is essential to evaluate marketing activities to build a bank of knowledge about potential or existing customer behaviour.
SBA likes to understand a client's needs then develop a fixed price program to implement the solution. We bring in other experts where needed but the job is always done on time and within the agreed budget.
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