SBA consultants are experienced educators (with Category 4 training qualifications) having lectured at Universities, TAFE's, Private Colleges, and in public and government enterprises.
SBA offers a range of courses and workshops to suit all organisations. We tailor courses to suit particular organisational objectives.
Our standard set of courses is:
Success Planning for SME's
Visual Strategic Planning – 1 day
A simple process supplanting the old fashioned financed based methods
Turning plans into action - 1 day
How do you get action not dust after the planning process?
Marketing
Marketing for non marketers
Understanding the language and concepts of marketing – I day
Your own marketing plan) -10 sessions
Develop an action oriented plan to gather more business
Introduction to Direct Marketing – I day
How to organise low cost campaigns that work
E-marketing Techniques for Success - 1 day
How to profit from your Internet presence
Profitable Pricing 1 day
How to change your pricing to make more money
Sales
Improving Your Sales Management skills 1 day
Practical processes to make you a better sales manager
Is Your Sales Force Effective? 5 sessions
How to make your sales force produce the results you want
Key Account Management 1 day
How to manage your best customer to produce more
Relationship management 1 day
Building relationship that last and generate repeat business
Promotion
How good is your advertising? 1 day
Learn how to evaluate advertising as professional do.
Love your customers not your product 1 day
Learn what people buy and why and it's not your product.
Developing an integrated communication program 1 day
How to make Selling Advertising, Publicity, and DM work together
Customer Service
So You've Got Good Customer Service? 1 day
Evaluate your ideas against best practice
Measuring Customer Service 1 day
Methods of measuring what you do in customer terms
Specialist programs
Effective Supply Chain Management 1 day
Understand how to improve your service levels and lower stock holdings
Market Research Basics for SME's 1 day
Learn about simple low cost techniques
Brand Mapping/Consumer Choice Modelling ½ day
Latest techniques to assist in positioning your organisation
Profession Services Marketing – I day
Marketing techniques for professional firms to generate extra fees
SBA can organise to tailor a course to suit your particular needs. We also provide speakers to provide a different viewpoint for in - house training sessions.
Ask us about our training courses to improve your organisation's performance
